Hook in the first seconds

Open with tension, a surprising fact, or a clear promise. On short-form video, the first one to two seconds decide whether people stay.

Lead with emotion

Content that makes people laugh, feel awe, or feel seen gets shared more than content that’s merely informative.

Give people a reason to share

People share things that make them look smart, helpful, or funny — or that speak for them. Ask: why would someone send this to a friend?

Be platform-native

Match each platform’s format, length, and culture. Repurpose ideas, but rebuild the execution for each channel.

Ship volume, then iterate

Viral hits are partly luck. Publish consistently, study what overperforms, and make more variations of your winners.

Engage early

Reply to comments in the first hour; early engagement signals help distribution on many platforms.